http://www.dawimedia.com

An effective marketing strategy today ties together multiple media channels, such as web sites, e-mail, and digital video.  The Internet acts as a catalyst for lowering the barriers of entry for nearly every business, giving businesses the maximum reach.  Effective marketing and advertising campaigns must tie video, TV, internet, and e-mail  into a syncronized and cohesive engine that delivers your message.  Not only do we deliver your message, we create and deploy the means to maintain a real-time conversation with your customers about your message.  

Even if some people talk about you, Dawi Media powers people to keep talking about you.  Word of mouth advertising is a double-eged sword.   Negative word-of-mouth can 10 people for every one that spreads it, while positive word-of-mouth is only spread at 3-to-1 ratio.  Those that are refered by postive word-of-mouth tend to display high levels of customer loyalty. 

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.

Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.